Our Vision & Mission Statement

We keep this information posted next to our register
at all times. But I thought it would be a good idea
to share it online. Here’s what we’re all about…

Our Vision: To enhance people’s enjoyment of life.

Our Mission: To become friends with everyone
who walks in our door.

Our Goal: To become the preeminent wine
destination in North County.

Our Beliefs:
1. Spectacular customer service is standard
operating procedure. We will do whatever it
takes to provide our customers with “Great
Wines at Great Prices.”
2. We will measure our success not in dollars,
but in happy customers.
3. Our business will be fun. For customers,
vendors, and for us.
4. We will always keep our word.
5. Our credo: Good Wine + Good Food +
Good Friends = A Great Life!

And finally, our return policy:
“We are honored to have you as our guest
and pleased to offer this guarantee: Every
item we sell will give you complete satisfaction
or you may return it within 30 days for your
choice of a refund or store credit. Your
happiness is out wish!”

That’s it. That’s who we are and what we believe.
How are we doing so far?